The best way to attract web traffic is to have a really good site.

If your content is engaging, the search engines will favor it and the humans will share it with their friends, giving you a lasting page-rank boost that will continue as long as you maintain the quality.

google-betaWhen Google first hit the scene, providing stiff competition for Alta Vista and HotBot, search engines operated in a much simpler manner than they do today. If a webmaster wanted to bring in traffic for the search term ‘widgets,’ it was as simple as cramming keywords into the text as densely as possible.

“We sell widgets. Blue widgets, red widgets, striped widgets, new widgets. Widgets, widgets, widgets. Free shipping on widgety widgets.”

Then, the webmaster could increase the site’s ranking by asking hundreds of other site owners to exchange links, thus creating the illusion of popularity.

These strategies worked ten years ago. Today, however, Google and other search engines will actually penalize a site for doing these things. Google’s algorithms have advanced so significantly that Googlebot now reads web pages much more like a human, and it detects low-quality sites based on their use of keyword cramming and link farming. You may risk lowering your rank by engaging in these tactics.

Yes, this is all time-consuming and it’s a lot of work. You may hate writing and frankly, you have a business to run. Don’t leave this stuff on your to-do list indefinitely. Let us take care of it for you. Whether you need a copywriter to produce informative articles, fun-to-read blog posts or share-worthy social media updates, we can add quality and value to your blog, website or social media pages, enhancing your company’s overall image.

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